ARBUS302 Lecture Notes - Lecture 3: Glue Stick, Practical Joke Device, Reverse Engineering
27 Feb 2013
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Fashion cycles: you must change and you have to keep changing. They create new products because it is expected by the consumer. Despite first-mover advantages, pioneers often lose out to superior competitors. First movers must staunchly defend their territory. After establishing the market, they - generally must switch to a defender mode to fend off newcomers. The butter stick - too much like a glue stick. Gun shaped takila shot - you don"t put guns like that in public places. You have to be aware of what will actually sell. The pet rock - people made pet rocks as a gag gift. It was a low risk production because the cost of production was really low and they only made them as the orders came in. Challenge: introduce a new type of beverage to the world. Answer: red bull energy drink based on thai health tonic. It was like no other beverage on the market.
