ECON101 Lecture Notes - Lecture 45: Marginal Revenue, Oligopoly, Demand Curve
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Oligopoly: is the market structure or an industry composed of a small number of firms producing either a differentiated product or a homogenous product ex. More common oligopoly is a differentiated oligopoly. Demand curve is negatively sloped (insert graph: demand curve is relatively elastic as the product are extremely good substitutes. Better substitutes than in monopoly"s: total revenue is calculated by (cid:1844)= (cid:1842)1 (cid:1843, average revenue is (cid:1844)= (cid:3019)(cid:3018)=(cid:1842, marginal revenue (cid:1844)= (cid:3041) (cid:3046) (cid:3047)(cid:3042)(cid:3047) (cid:3045)(cid:3049)(cid:3041)(cid:3048) (cid:3041) (cid:3041) (cid:3044)(cid:3048)(cid:3041)(cid:3047)(cid:3047: marginal revenue- addition to total revenue, since the demand curve is negatively sloped the marginal revenue curve is negatively sloped also and will be located below the demand curve, cost curves. They can act independently (independent action): if a firm in an oligopoly industry decided that they are going to determine the. Normal profits, above normal, below normal profits. They can act jointly (joint action): to minimize uncertainty, to pursue above normal profits together.