ECON101 Lecture Notes - Lecture 5: Unnecessary Health Care, Marginal Utility, Marginal Cost

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Increasing opportunity cost of production is described by the concave graph. Marginal benefit & cost: marginal cost is the opportunity cost of consuming one more unit of another good, marginal benefit is the maximum amount willing to pay to consume one additional unit of a good or service. The marginal cost, in the graph on the left, equals to marginal benefit - The stop rule is when marginal benefit = marginal cost: value (subjective) is converted to price (objective) (willingness to pay) pizza. 1: general principle: the more we have of a good, the smaller the marginal benefit, and the less we are willing to pay for an additional unit of it. E. g. if we eat a lot of pizza, once we start feeling full, our willingness to pay more to get more pizza would drop. Preferences: likes and dislikes concept of marginal bbenefit + marginal benefit curve:

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