ENGL109 Lecture 16: Common errors in Evaluation
2 May 2016
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Engage in summary rather than critical analysis. Make (unfounded) assumptions about the intended audience. Believe the claims made in the advertisement. Interpret: close reading, embedded meaning, with evidence found within the text, allusions, metaphors, and bigger picture". Critique: unstated aims of the text, hidden meaning, usually requires external evidence. Product review: film and television shows. Review of a company (either partner or competitor) The topic or subject matter of the text. Rhetorical analyses evaluate tests (film, advertisement television programme, short story, etc. ) This evaluation considers the author"s untended audience, what they hoped to achieve, how they made their argument, and whether or no their rhetorical appeals were successful. Three types: pathos emotion, legos reason and evidence, ethos character. Cannot evaluate a text (as good, bad, or otherwise) until you have considered the text in detail. Your evaluation should establish and defend its evaluative criteria: these are standards by which your text is being measured.
