GEOG306 Lecture Notes - Lecture 6: Risk Management, Risk Perception, Breakcore

• School: University of Waterloo
• Department: Geography and Environmental Management
• Course: GEOG306
• Professor: Amber Silver

Document Summary

Origins in the 1960s risk perception research. All we have to do is get the numbers right. All we have to do is tell them the numbers. All we have to do is explain the numbers. All we have to do is show them that they"ve accepted similar risks in the past. All we have to do is show them that it"s a good for them. All we have to do is treat them nice. All we have to do is make them partners. Verbal and non-verbal: written, oral, visual, many different components: Important: **differ in: dissemination rate, message characteristics, audience, penetration, message specificity/distortion, technology requirements** Old media: traditional means of communication that existed before the internet (e. g. , cable television, radio, newspapers) New media: on-demand access to content at any time, anywhere through any digital device. New media is characterized by its interactive nature, and by the ability of end-users to generate and share content.