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Shyness.docx

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School
University of Waterloo
Department
Psychology
Course
PSYCH 101
Professor
Richard Ennis
Semester
Fall

Description
November 6, 2013 Social Influence Influence depends on the connection between the participants. Persuasion  There are two routes to affect attitudes Central Route Peripheral Route Persuasion Persuasion Going directly through the rational mind, Changing attitudes by going around the influencing attitudes with evidence rational mind and appealing to and logic. fears, desires, associatio.s 1 2. [Type text] [Type text] [Type text] Central doesn’t work unless looking for that type of advertisement. Peripheral most popular  advertisement Molsen canadaian  Conformity  Minimizes individualism. Like to be right like to be liked  1) Muzafer Sherif 
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