PSYCH101 Lecture Notes - Lecture 10: Social Influence, Peer Pressure, Solomon Asch

• School: University of Waterloo
• Department: Psychology
• Course: PSYCH101
• Professor: Richard Ennis

Document Summary

Informational conformity: central and peripheral routes o, normative conformity, reciprocity, commitment and consistency. Social psychology is the psychology of everyday life . Social psychology is a blend of the two; focusing on the individual, but on the social impact (the person relative to other people): social psychology contains the misc. of psychology. The social dyad (p x p); when we form relationships with each other, we have an impact on each others feelings, the things that we do, and the way we think; the closer the relationship, the greater the influence. A person will conform to the norms of the group: i. e. : peer pressure, etc, compliance: a variation on conformity; one on one process rather than a group. One person gets the other to do what they want them to do. It is more face to face than conformity.