PSYCH101 Lecture Notes - Lecture 7: Solomon Asch, Classical Conditioning, Social Influence

• School: University of Waterloo
• Department: Psychology
• Course: PSYCH101
• Professor: Richard Ennis

Document Summary

Some psychologists suggest that social influence is the definition of social psychology: how people influence each other, as individuals or a group. Affect, behaviour, cognition: in any relationship, you are impacting on the thoughts, feelings or actions of another human being or a group of people. In many cases, this influence is a mutual, bi-lateral kind of engagement: the other party has influence on our affect, behaviour, and cognition. We can measure the intimacy of the relationship, to the extent of which these influences are present: sometimes in a relationship, this influence is asymmetrical. In a relationship, one person can have more influence in one domain than another: finances vs. There are roughly 4 different methods of influence: persuasion, conformity, compliance, and obedience. They are not all exclusive of each other. Persuasion is the changing thoughts and beliefs of individual to create favorable attitudes, that predisposes individual to certain decisions.