REC280 Lecture Notes - Lecture 12: Baby Boomers, Retirement Age, Delta Air Lines
29 Jul 2019
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Document Summary
In the 50s, the tourism and hospitality industry emphasized standardization or sameness. Changes in customers" behaviour dictated this move. Reactions from stakeholders in the tourism industry. Travel network: provides benefits to business women travelers. In many developed countries, ethnic minorities are growing fast: greater attention from marketers, many companies have enjoyed the success of targeting minority groups. Increase demand for specific travel alternatives: parts of the hospitality industry have enjoyed higher growth rates, these include cruises, conventions and meetings, incentive travel, motor coach tours, casino gambling tours, mini-vacations and education. Greater attention to nutritional and fitness needs. More marketing to executive and luxury travelers. Greater emphasis on weekend packages and mini-vacations. Greater concern about the impact of long-haul travel may mean tourist stay closer to home. Growth of alternative tourism: volunteer, pro-poor, green, eco-, ethical. Awareness of social, cultural and environmental impacts of tourism may be shaping the industry for the better.
