SPCOM223 Lecture Notes - Lecture 1: Egocentrism, Stereotype, Ethnocentrism

• School: University of Waterloo
• Department: Speech Communication
• Course: SPCOM223
• Professor: Karen Lazar

Document Summary

Audience-centredness: keep the audience in mind when writing/presenting a speech. Identi cation: bond w/ audience by emphasizing common values, goals, experiences. Egocentrism: peoples concern above all with their own values, beliefs, and well-being. Audience analysis: analyses factors such as: age, gender, religion etc. Stereotyping: assuming all members of a group are alike. Ethnocentrism: belief that one"s own group or culture is superior to others. High-context cultures: cultures where meaning is mainly exchanged through body language and gestures. Low-context cultures: cultures where meaning is mainly exchanged through language. Attitude: a frame of mind in favour of or opposed to a person, policy, belief etc. Fixed-alternative questions: questions that offer a choice btw two or more alternatives.