CMN 314 Chapter Notes - Chapter 3: Ecocentrism, Ethnocentrism, Stereotype
26 Aug 2016
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Document Summary
Speaker keeps audience foremost in mind at every step of the preparation and presentation. Identification: process in which speakers seek to create a bond with the audience by emphasizing common values, goals and experiences. Ecocentrism: the tendency of people to be concerned above all with their own values, beliefs and well-being. Ethnocentrism: belief that one"s own group or culture is superior to all others. Demographic audience analysis: audience analysis that focuses on demographic factors (age, gender, religion, sexual orientation, racial, ethnic or cultural background) Situational audience analysis: audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech and the disposition of the audience towards the topic, the speaker and the occasion. Stereotyping: creating an oversimplified image of a particular group of people while assuming all people of the group are alike. Attitude: a frame of mind in favour of or opposed to a person, policy, belief, institution, etc.
