WS101 Lecture Notes - Lecture 18: Skin Whitening, Plastic Surgery, Abjection

• School: University of Waterloo
• Department: Women's Studies
• Course: WS101
• Professor: Katy Fulfer

Document Summary

Identify opportunities for women to transform beauty projects into acts of resistance. Do men have body projects too? (keep in back of mind) The male gaze: women are sexualized without choosing to be sexual. A kind of sexuality is being put on them that they are not in control of. The idea that (cid:862)(cid:449)o(cid:373)e(cid:374) are to (cid:271)e looked at(cid:863) a(cid:374)d (cid:862)(cid:373)e(cid:374) do the looki(cid:374)g(cid:863). Both man and women can adopt male gaze, as women are also able to see what they want to be in other women. Abjection: something that is dirty and undesirable. Something that is seen as not capable to be desirable. What does advertising do: ells the idea of the (cid:862)good life(cid:863) through a produ(cid:272)t. ells the (cid:374)arrati(cid:448)e/story associated with the story. It presents an ideal-> buying product can result in the ideal: (cid:862)ad(cid:448)ertisi(cid:374)g talks to us as i(cid:374)di(cid:448)iduals a(cid:374)d addresses us as to ho(cid:449) (cid:449)e (cid:272)a(cid:374) (cid:271)e(cid:272)o(cid:373)e happy(cid:863) textbook chapter 35.