COMM 292 Lecture Notes - Lecture 8: Organizational Culture, Servicescape, Entertainment Center
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COMM 292 Full Course Notes
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Attire, general surroundings shows the culture of the company. Dominant culture (shared by majority) core values subcultures. Stories , rituals (walmart cheer), language (starbucks drinks sizes), material symbols (cars, furniture) Philosophy of organization"s founders selection criteria top management & socialization. A socialization model: learning before employee joins, adjusts to values and norms. Important to understand a company"s culture before joining. Observe (physical surroundings, signs, pictures, attire, office layout) Servicescape clearly communicates and reinforces respective positioning and sets service expectations as guests arrive. Physical surroundings help shape appropriate feelings and reactions in customers and employees. Las vegas: repositioned itself to a somewhat more wholesome fun resort, virtually striking entertainment centre. Music can have powerful effect on perceptions and behaviors, even if played at barely audible levels. Structural characteristics of music such as tempo, volume, and harmony are perceived holistically. Fast tempo music and high volume music increase arousal levels.
