COMM 296 Lecture Notes - Lecture 6: Reddit, Dow Jones & Company, Joshua Kushner
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Table of contents: amazon to buy video site twitch for million; deal could accelerate competition with netflix, Amazon to buy video site twitch for million; deal could accelerate competition with netflix, Abstract: the site is most popular with young male gamers, a segment of internet users attractive to advertisers, said seth bardelas, head of agency development at online-ad analytics firm tubemogul. Full text: as videogames become a spectator sport, amazon. com inc. just bought the world"s largest arena. The e-commerce giant said monday it agreed to acquire twitch interactive inc. , a popular internet video channel for broadcasting, and watching, people play videogames, for about million in cash. The deal is amazon"s second biggest, and underscores the popularity of online gaming. Though little-known outside of tech and gaming, twitch, founded in 2011, is the fourth-largest source of u. s. internet traffic, behind only netflix inc. , google inc. and apple inc. , according to network researcher deepfield inc.