COMM 296 Lecture Notes - Lecture 3: Whole Foods Market, Starbucks, Direct Marketing
Document Summary
Lo 3-2 understand the types of social media. = provide genuine insights to others: facebook = > 1 billion active users, provides a way to connect with others, ability for marketers to target audience carefully. Companies have access to do same features as regular features; form of free exposure through posting of content and information regarding products, event, promotions. Successful companies on fb = excite customers regularly; multiplier efect (ex: you like a page and message relays to news feed = your friend likes it too) Ex: bk and whopper sacriice = notable form of excitement + participation. Variation of traditional forms of promotion but w/ greater targeting + segmentation: linkedin. Share professional lives; place to post resumes, network w/ professionals, search for jobs; particularly beneicial for small-business owners. Great place to prospect for ne business customers; get key info from competitors: google+ = attempt to compete w/ fb.
