FIST 100 Lecture Notes - Lecture 7: Father Knows Best, Texaco Star Theatre, Big Three Television Networks
Document Summary
A period where the television market was controlled by a number of large television corporations. Paley: believed that there must be a model of advertising in order to be successful. Before paley, owners of broadcasters would see themselves as broadcasters alike magazines (so they sold ads to local business e. g. local shoe stores) Paley started targeting big corporations that had national power and large investments. Television was all about instantaneity, which could not be provided by film. The idea that information should be provided immediately and that information is owed. Advertisers were used as censors > typically corporate organizations had to remove/censor certain things to ensure control over advertisements. Twilight zone: an example of an advertisement where sponsors asked for some aspects to be removed (including commercial competitors) Participation format: where the commercial is directly speaking to you and. Participation format: where the commercial is directly speaking to you and engages in audience participation.
