PSYC 102 Lecture Notes - Lecture 46: Cognitive Dissonance
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PSYC 102 Full Course Notes
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Social psychology: the study of how people influence behaviours, beliefs and attitudes of others. People are isolated tend to get sick more often, depressed more often and die early. B(cid:455) the e(cid:374)d of toda(cid:455)"s (cid:272)lass (cid:455)ou should (cid:271)e a(cid:271)le to: explain if and when attitudes are more likely to predict behaviour, explain the theory of cognitive dissonance, describe different factors of persuasion. Attitudes: positive or negative evaluations of objects of thought. Objects of thought can include: people. Class mates, parents, neighbours: consumer products. Correlation is low 0. 2-0. 4 where attitudes predict behaviour. Experiment: (lapiere, 1934: 184 establishments restaurants and hotels, chinese couple travelling around the united states. Need the money so have to serve. Different people from the actual store vs answering the telephone. Based on three components: attitude strength. Strong = behaviour is more likely to occur/more likely it will predict behaviour. Also hard to change: attitude accessibility. How quickly can you bring this attitude to mind.
