PSYC 102 Lecture Notes - Lecture 17: Elaboration Likelihood Model, Hazing, Social Influence
61
PSYC 102 Full Course Notes
Verified Note
61 documents
Document Summary
Persuasion changing somebody"s beliefs and desires by appealing to them psychologically. Intimidation changing somebody"s beliefs and desires through dominance and social status. Attitudes enduring feelings and beliefs that predispose us to respond in a particular way to objects, people, and events. Belief enduring knowledge about the object, person, or event. Cognitive dissonance the highly negative feeling we experience when our attitudes and/or beliefs conflict with each other or with our recent behaviour. How to solve it: change one of your attitudes, acquire new information, downplay the importance of those attitudes or beliefs. Hazing a set of rituals that involve abusing, harassing and humiliating a person as an initiation for joining a group. Elaboration likelihood model model of persuasion that argues that people can be influenced through one of two routes: Systematic rote to persuasion persuading somebody through reason, logic and sound arguments. Heuristic route to persuasion emotion, habits.
