PSYC 308 Lecture Notes - Lecture 13: Social Comparison Theory
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An organized body of knowledge about who we are: contents within self-schema include, preferences, traits, behavior tendencies, group membership, self-esteem. Was this target more or less likeable than the average target? . Also, avoid being biased by the prime images . Self vs. other prime: h1: targets following self-image primes (vs. control) would be evaluated as more likable, h2: targets following self-image primes (vs. control) would be less accurate. Roth et al. , 2018: biased in a positive direction, targets evaluated more likable when following pictures of self (vs. control) Activation of self-schema unintentionally influences our judgment: self-prime trials were less accurate. Conclusion: self-schema directs attention to self, impairing attention to nearby stimuli. Self-concept: cultural differences: collectivist cultures prioritize interdependent characteristics. Individualist cultures prioritize independence: females prioritize relational characteristics; place relative to intimate other, males prioritize collective characteristics; place relative to group. Self-concept: clarity: self-concept clarity = clarity, stability and consistency of self-schema.
