PSYC*3170 Lecture Notes - Lecture 7: Scout Motto, Erving Goffman, Shoplifting
Document Summary
Publicists, press agents, public relations model, mouthpieces or spin doctors. Image restoration happens to restore credibility with image that has been tarnished. Explains how person would try to project positive self-image. Want to look credible so attempt to do so by trying to do and say right things. Needs you to engage in facework (goffman: face refers to your social standing in eyes of others. Involves negotiating social standing and social worth with others. Involves goal-oriented communication that seeks specific outcomes: satify own face wants and fact wants of one"s interlocutor. Attempt to influence others" impressions of them but at same time vulnerable to influence attempts by others. People high susceptible to persuasive appeals aimed at enhancing own self0image: ex. If one teen can convince another that dressing or acting a certain way will make him or her look cool, the other teen is likely to conform to that style of dress or behavior.
