SCMA*2040 Lecture Notes - Lecture 5: Frame Analysis, Emic And Etic, Intersubjectivity
Week 5: Interview
-Case study
-Validate interpretation of other data - Survey, Observations, Participant
observations
-Ethnographic
Imp* Ethnography: Stand in their shoes with Holistic view
Ethnography
-Naturalistic observations and Holistic understanding
-Deductive
-Frame analysis – what has meaning in a group
-Stand in their shoes (emic perspective), apply theoretical concepts as an
overview (etic)
-premise + premise = Conclusion
Interview
-Access to otherwise inaccessible areas
-Accepted members of social group
-Confidentiality > (risk of sanctions)
In-depth Interview
-more likely to bring accurate data than a survey.
-is a highly social interaction
-place that subjects are most comfortable
-Intersubjectivity is the most important part of good research (Ferrarotti)
-Structured open ended questionaire/interviews
-Academic analysis is applied to raw data afterwards
-At times, the planned questions may be dropped in favour of free-flowing
dialogue
a. Questions are monitored throughout interview and reviewed at completion
of interview to ensure required (data) areas have been addressed
-Interviewer with acceptance, related background
a. Shared frame
b. Recognition of shared experience – mutual regard
c. Peers better able to judge credibility
d. Understanding – no need to explain terminology
Interview
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Validate interpretation of other data - survey, observations, participant observations. Imp* ethnography: stand in their shoes with holistic view. Frame analysis what has meaning in a group. Stand in their shoes (emic perspective), apply theoretical concepts as an overview (etic) premise + premise = conclusion. More likely to bring accurate data than a survey. is a highly social interaction place that subjects are most comfortable. Intersubjectivity is the most important part of good research (ferrarotti) Academic analysis is applied to raw data afterwards. At times, the planned questions may be dropped in favour of free-flowing dialogue: questions are monitored throughout interview and reviewed at completion of interview to ensure required (data) areas have been addressed. Interviewer with acceptance, related background: shared frame, recognition of shared experience mutual regard, peers better able to judge credibility, understanding no need to explain terminology. Reduces impact of idiosyncrasies yet maintains momentum. Opportunity to review recognize presentation fronts (eg war stories)
