BUSI 1600U Lecture Notes - Lecture 14: Relationship Marketing, Green Marketing, Customer Relationship Management
17 Jan 2016
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A customer orientation: find out what consumers want and provide it for them. A service orientation: everyone from the president of the firm to the delivery people should be customer-oriented. A profit orientation: focus on those goods and services that will earn the most profit and enable the organization to survive and expand. What is green marketing: marketing efforts to produce, promote, and reclaim environmentally sensitive products. Evolution of marketing: production era: up to early 1900s, selling era: 1920s 1950s, marketing era: 1950s+ Focusing efforts on continuously collecting information about customers" needs and competitors" capabilities, sharing this information throughout the organization, and. Using the information to create value, ensure customer satisfaction, and develop customer relationships. The social media marketing era: social media involves the building of communities or networks, encouraging participation and engagement, the most common tools or platforms used by both consumers and organizations are social networking sites (e. g. , facebook, myspace,
