SSCI 2900U Lecture Notes - Lecture 4: Content Analysis, Ethnography, Emma Stone
1 Sep 2016
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Lecture four, sampling, ssci 2900u research methods, may 24th 2016. Sampling happens during stage 6 select research subjects/respondents. Sampling: the selection of individuals and other units of analysis for research. (how. Applies to both quantitative and qualitative research. Element or unit: a single case in the population. Ex: in social sciences usually a person. Population: all cases that a researcher is interested in. Ex: we want to look at voting behaviour, it would be everyone eligible to vote. Sampling frame: a complete list of everyone or everything you want to study. The difference between a population and a sampling frame is that the population is general and the frame is specific. Ex: population could be people who live in oshawa, on. the frame would name all of those people, from amy able to felicity zappa. Sample: the elements (subset of a population) selected for investigation.
