ADM 3316 Lecture Notes - Lecture 2: Competitive Intelligence, Secure Communications Interoperability Protocol, Trade Secret

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While market research often focuses on fulfilling specific information needs, competitive. Intelligence is an ongoing process of developing a holistic analysis of your organizational environment. Competitive intelligence is not competitor intelligence. focus on a specific aspect of competitor intelligence, but it can also focus on other disciplines such as products, customers, employees, lost prospects, marketing, sales or environmental aspects. Competitive intelligence provides organizations with a competitive advantage in any of those disciplines when a structured program is properly implemented, managed and maintained. Competitive intelligence is not market research, nor is it espionage, nor is it simply doing internet searches. It is a completely legal and an ever increasingly essential element in allowing organizations to make more effective decisions on both strategic and tactical initiatives. Competitive intelligence also provides vital insights and serves as an early warning of future events, which uncovers positive or negative impacts to your organization.

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