ADM 1100 Lecture Notes - Lecture 4: Complementary Good, Franchising, Economic Equilibrium

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The social science that studies the choices people, companies, and governments make when dividing up their scarce resources. Demand: willingness and ability of buyers to purchase goods and services. Supply: willingness and ability of sellers to provide goods and services. Macroeconomics deals with the performance, structure, behavior and decision-making of an economy as a whole rather than individual markets (i. e. national, regional, and global economies) (national and provincial policies such as interest rates, policies, etc. ) Microeconomics studies the behavior of individual households and firms in making decisions on the allocation of limited resources (e. g. capital, assets, price, etc. ) Capitalism: the private enterprise system and competition. Businesses meet needs and demands of consumers and are rewarded through profit. Four degrees of competition: pure competition, monopolistic competition, oligopoly, monopoly. Planned economies: an economic system where business ownership, profits, and resource allocation are shaped by a plan to meet government goals.

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