ADM 1300 Lecture Notes - Lecture 13: Delphi Method, Brainstorming, Nominal Group Technique

• School: University of Ottawa
• Department: Administration
• Course: ADM 1300
• Professor: Matthew Archibald

Document Summary

Idea of analytics: systemic gathering and processing of data to make informed decisions. Process by which managers make a choice between two or more alternatives to solve a problem. Programmed-routine, almost automatic process: follows established rules. Non-programmed-unusual situations that have not often been addressed: responds to unusual opportunities or threats. Certainty-very rare, manager knows exactly what will happen. Risk- use of probabilities, outcome can be estimated. Implement the chosen alternative: managers must now carry out the alternative: evaluate: consider what went right and wrong with the decision and learn for future. Availability heuristic: make judgement based on recent event. Representative heuristic: bases a decision on a similarity to other situations. Anchoring: use a initial value from prior experience and give it a strong weight in the final decision. Escalation of commitment: increase in time, increase in commitment. Devils advocacy: one member of the group acts as the devils advocate (defends unpopular alternative)