ADM 1301 Lecture Notes - Lecture 4: Reputation Management, Investor Relations, Corporate Sustainability

• School: University of Ottawa
• Department: Administration
• Course: ADM 1301
• Professor: John Palmer

Document Summary

11 key arguments: business must satisfy society"s needs, business should take long-term csr, csr prevents public criticism and government regulation, business and society are interdependent, csr is good for the bottom line. Investors and consumers support csr: addressing social problems can become financial opportunities (e. g. , pollution abatement). 9 key arguments: profit maximization is the primary purpose of business (e. g. , milton. Social policy is role of government: business cannot be held accountable, business lacks training in social issues, csr would give too much power to business. unlike social institutions, there is divided support in business community for social involvement. Social responsibility theories: amoral view, traditional view of business as merely profit-making entity. Legal recognition - corporation is autonomous, not created by society. Individual agreement - only csr within contractual limits: personal view, corporations are like people and can therefore be held accountable for their actions. Social view: corporations are social institutions with social responsibilities.