ADM 1301 Lecture : Chapter8.docx
Document Summary
High csr: social enterprise, social venture philanthropy, corporate sponsorship, voluntarism, corporate giving. Planning for csr: y plan: conduct csr assessment, develop a csr strategy y do, develop csr commitments, implement csr commitments y check, verify and report progress y. Pros y express social responsibility y promotes image y volunteer sector provide services that could benefit business y employee commitment, corp. reputation, market visibility, and relationships. Cons y funds belong to shareholders y too much power is given to business y business will be held accountable y no standards/guidelines, cannot be measured. Pros y better community y build image y quality of life y networking y experience/education y team building. Cons y employees resentment y distracting y costs company resources y picking organizations y controversy over objectives y over commitment=poor performance y efforts of employees reflect corp. Corporate sponsorship: a partnership, established for mutual benefit between business sponsor and event or non-profit organization.