ADM 1301 Lecture Notes - Lecture 9: Vertical Integration, Swot Analysis, Management System

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Planning: identifying and selecting suitable goals and courses of action. Strategy: a cluster of decisions about what goals to pursue, what actions to take, and how to use resources to achieve goals. Planning as a 3 step-activity: determining the organization"s vision, mission, and goals: Vision statement: a board declaration of the big picture of the organization and/or a statement of its dreams for the future. Mission statement: a broad declaration of an organization"s overriding purpose that identifies the organization"s products and customers and distinguishes the organization from its competitors. Must define business first by asking who are our customers? , what customer needs are being satisfied? , and how are we satisfying customers needs? . Goal: a desired future outcome that an organization strives to achieve: formulating a strategy. Managers analyze the organization"s current situation and then conceive and develop the strategies necessary to attain the organization"s mission and goals: implementing a strategy.

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