ADM 1370 Lecture Notes - Lecture 4: Portable Document Format, Rich Internet Application, User Friendly
11 Oct 2018
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Document Summary
E ective social media management depends on data-driven measurements, or metrics. Increase requests for product information via our website by 15% Increase number of people who create a user account on our website by 12% Pay attention to what customers are saying online. Communicate with our customers by engaging in conversations. Encourage customers and fans to spread the word through ratings, reviews and other positive buzz . Provide information and online resources, such as user forums, knowledge bases and other tools. Invite customers to generate ideas for new products and services. Genuine dialog provides the basis for building awareness and word of mouth. A comprehensive, company-wide social media strategy, and all functions and business units there to a uniform set of strategic directives. Employ dedicated ftes in di erent functions and set aside budgets speci cally for social media activities. Select appropriate social media platform based on clear criteria to match social media strategy.
