ADM 1370 Lecture Notes - Lecture 5: Application Programming Interface, Web 2.0, Web Application
Document Summary
Social media crisis: arises in or is amplified by social media and results in negative media coverage, change in business process, or financial loss. Characteristics: helps create negative buzz around a brand, product, or service, ground- up phenomenon that is largely out of the control of the business being affected, powered through emergent events. Low-level events can cause for higher level intensity- a few people can cause for large amounts of negative media coverage. New way of thinking is captured in a list of 95 statements called the cluetrain. Special advertising campaigns- companies cater to the needs of specific groups. Mobile advertising increased sales can come from harnessing techniques based on personal preferences such as a collaborative filtering. Rss (really simple syndication): used to publish frequently updated content such as blog entries and news headlines. Contains either a summary of content from a website or the full text.
