ADM 1370 Lecture Notes - Lecture 4: Flattening, Cloud Computing, Linkedin
Document Summary
Collectively share and edit a body of knowledge. Intended to maintain a series of unique documents as their content evolves. No changes can be made to a wiki without creating a record of who made those changes. Reversion to an earlier version is always possible. The global economic playing field has been leveled. Few jobs or markets are constrained by geographic boundaries. Successful managers must be able to leverage technology to be successful in this world. Thomas friedman"s the world is flat stages of globalization. Globalization 1. 0 (from 1492 to 1800: focused on countries. Globalization 2. 0 (from 1800-2000: focused on cities. Globalization 3. 0 (from 2000 to the present: focused on groups and individuals. Geography in various forms: physical, cultural or informational, limits competition by enabling cost- advantaged relationships between sellers and buyers who are located close to one another. Reduces geographical barriers but does not reduce the need for relationships. Several elements: branding, content, curation, channels, campaign, influencers.
