ADM 2304 Lecture Notes - Lecture 13: Contribution Margin, Job Satisfaction

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> when a limited resource of some type restricts the company"s ability to satisfy demand, the company is said to have a constraint. > the machine or process that is limiting overall output is called the bottleneck it is the constraint. Contribution margin in relation to a constrained resource. > when a constraint exists, a company should select a product mix that maximizes the total contribution margin earned since xed costs usually remain unchanged. > a company should not necessarily promote those products that have the highest unit contribution margin. > rather, it should promote those products that earn the highest contribution margin in relation to the constraining resource. > machine a1 is the constrained resource and is being used at 100% of its capacity. > there is excess capacity on all other machines. > machine a1 has a capacity of 2,400 minutes per week. Should ensign focus its efforts on product 1 or.

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