ADM 2320 Lecture Notes - Lecture 12: Chef Boyardee, Stock Keeping Unit, Jiffy Pop
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9 Dec 2016
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Chapter 9: product, branding, & packaging decisions (part 1) brian to | nov. 2016. Marketers involved w/ development, design, & sale of products think of them in an interrelated fashion (shown in diagram) @ center = core customer value, next = actual product, followed by associated services. When developing or changing a product, marketers start w/ core customer value to determine what their potential customers are seeking. Then they make actual physical product & add associated services to round out the offering. Marketers consider types of products they are designing & selling b/c that impacts how they promote, price & distribute their products. 2 primary categories of products & services based on who is buying them: consumers or businesses. Consumer products: products & services used by people for their personal use. Marketers further classify these products by the way they are used and purchased.