ADM 2320 Lecture Notes - Lecture 8: Cold Calling, Retail, Direct Selling

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: Gurprit Kindra

Document Summary

Selling intellectual property to major tv service providers (rogers, bell) Selling to smart tv manufacturers (philips, toshiba, sharp) Vision was computing in post pc era (tablets, phones, etc. ) Operating system to connect these devices to pc. Co(cid:374)sulti(cid:374)g to (cid:271)uild soft(cid:449)are for (cid:272)o(cid:373)pa(cid:374)ies pa(cid:455) (cid:271)ills a(cid:374)d (cid:271)uild soft(cid:449)are. Partnering with co(cid:373)pa(cid:374)ies alread(cid:455) selli(cid:374)g to targets part of (cid:373)arketi(cid:374)g strateg(cid:455) Parti(cid:272)ipated i(cid:374) their trade sho(cid:449)s for the(cid:373) sho(cid:449)(cid:272)ased their produ(cid:272)ts for the(cid:373) (cid:894)(cid:373)arketi(cid:374)g strategy) Cold calling (persistence); brought advice and network of board members. Growth via financing: business owners invested in them. Strateg(cid:455) (cid:272)ha(cid:374)ges o(cid:448)er ti(cid:373)e e(cid:454)e(cid:272)utio(cid:374) issues, (cid:373)arket issues, e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)tal issues. Challenges: large market (cid:894)too (cid:271)ig (cid:1005) (cid:373)illio(cid:374) tele(cid:448)isio(cid:374) su(cid:271)s(cid:272)ri(cid:271)ers(cid:895); frag(cid:373)e(cid:374)ted seg(cid:373)e(cid:374)ts (satellite, cable), large multinational competitors. T(cid:449)o a(cid:454)es (cid:271)road(cid:272)ast a(cid:374)d (cid:271)i-directional (different features such as rewind, etc. ); digital box on television to watching tv on tablets, smartphones w/ internet connection. Focus on transition from broadcast to bi-directional market (rewind, etc. ) and multiscreen.