ADM 2320 Lecture Notes - Lecture 10: Conjoint Analysis, Business Analysis, Test Market

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: Gurprit Kindra

Document Summary

Twin-blade, innovative pivoting head, spring-mounted blades, 3-blade design. Innovation: a product that consumers perceive to be new and different from existing products. Developing new products is important to an organization for the following reasons: Innovations and be classified by the amount of learning required of consumers, which will affect the new. Continuous innovation: a modification of an existing product that sets one brand apart from its competitors. Mostly incremental improvement of an existing product. To keep up with the new technology. To diversify its product offering and lower risk product(cid:495)s rate of adoption. Getting customers to switch from vcr(cid:495)s to dvd. Dynamically continuous innovation: a change in an existing product that requires a moderate amount of learning or behaviour change. Discontinuous innovation: a totally new product that creates major changes in the way we live. It requires the most amount of learning on the art of the consumer.