ADM 2372 Lecture 7: Ch.7-Data-and-Data-Warehouses
Document Summary
Successfully collecting, compiling, sorting, and finally, analyzing data and information from multiple levels (indiv, dept. , enterprise), in varied formats, exhibiting different granularities (detail, [fine], summary, aggregate. [coarse]) can provide tremendous insight into how an organization is performing. Taking a hard look at organization data and information can yield exciting and unexpected results, such as potential new mkts, new ways of reaching customers, and even new ways of doing business. The need for timely data and info can change for each business decision/situation (daily, weekly, monthly ). The growing demand for real-time data/info stems from org. that needs to make faster/more effective decisions, keep smaller inv. , operate more efficiently and track performance more carefully. Real-time system: provides real-time transactional data and/or real-time analytical info in response to query requests. **biggest pitfall: continual change, which may end up slow down decision making instead of making it faster. (e. g.