ADM 2372 Lecture Notes - Lecture 8: Mobile Commerce, Retail, Personalization
9 Oct 2017
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Document Summary
Polaroid was a solid company with an innovative technology and a huge customer base. The colour version of the camera was introduced in 1963. By the late 1960s 50% of the us households owned one. One-hour film processing, and later, digital photography contributed to its spectacular downfall. They might been able to seen the threats of substitute products. A new way of doing things that redefine the competitive playing fields. Provides customers with better products in established markets. Faster car, larger hard drive, cheaper mp3 player. Produces improvements to products that customers are eager to buy. Companies that place too much emphasis on satisfying customers" current needs, while neglecting to adapt new disruptive technology that would meet customers" future needs, eventually fall behind. The internet has disrupted the way business operate, employees communicate, and products are developed and sold. 13% of traditional travel agents closed in 2002 because of their inability to compete with online travel.
