ADM 2372 Lecture Notes - Lecture 11: Vendor-Managed Inventory, Walmart, Consumer Behaviour

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> - dell is linked to its suppliers through information links and contracts. Dell shares information (e. g. , sales forecasts, product defects, trends) with its suppliers and requires them to share with their own suppliers. > a model in which suppliers produce goods based on their e ciencies and push them to consumers, rather than relying on demand to determine production. > works best for standardized products in markets where there is high demand. > requires inventory (raw materials and nished goods) to be held at various stages of the supply chain. > the customer drives the process, and information ows mainly upstream. > production determined by the needs of customers e. g, dell: no product is made until customer order is known, wal-mart: vendor. > the di erence between push- and pull-based models is summarized by the slogan make what we sell, not sell what we make .

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