ADM 3321 Lecture Notes - Lecture 3: Good Music, Operant Conditioning, Observational Learning
5 Mar 2019
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Document Summary
Learning - refers to a relatively permanent change in behavior that is caused by experience. Behavioral learning theories - assumes that learning takes place as the result of responses to external events. Black box theory - when the mind could be fully understood once the input and outputs are well described without the knowledge of how the output is obtained. Example: marketers combine good music with attractive people with their products to make consumers buy their product. Classical conditioning - a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response on its own. During conditioning: bell paired with meat powder > alerts dog and salvation. It focuses on visual and olfactory cues that induce physiological responses related to consumer needs. Associative learning - consumers learn associations between stimuli in a rather simple fashion without more complex processes. Stimulus generalization - tendency for stimuli to a conditioned stimulus to evoke similar, unconditioned responses.
