ADM 3322 Lecture Notes - Profit Margin, Income Statement, Tim Hortons
8 Apr 2013
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Confusion of the name pub vs caf that can mislead new customers. Only have stores in the western ontario areas. Developed a cash bind and loaned a lot of money from friends. Faces various competitions with big brands (tim horton"s, mcdonald"s, etc) Assumption that the other brands are currently more recognized. Not as much focused on dinner and afterhours products. First, george and william giannakopoulos face various competitions with bigger and more recognized brands. The quick-casual type of market that the brothers chose to expert in was growing fast. Tim horton"s in another competitor since they are doing well with their coffee and introducing sandwiches and soups to alter their mix away from unhealthy doughnuts. The brothers had been told by experienced franchisors that the usual progression in marketing communications for a new franchise chain would be to focus first on in-store promotions.
