ADM 3326 Lecture Notes - Lecture 7: Le Droit, Dieric Bouts, 18 Months

• School: University of Ottawa
• Department: Administration
• Course: ADM 3326
• Professor: Raluca Balan

Document Summary

This case was written by audrey doyle, martha musicco and professor michael a. Guolla for the purpose of providing material for class discussion. It is designed to be an illustration of a managerial decision and makes no claim regarding the effectiveness or ineffectiveness of any management issues. Any reproduction is prohibited except with permission by the authors. Ursula thiboutot, head of media relations and marketing, was discussing the marketing activities for the national gallery of canada with a co-worker in july 1998. Picasso exhibition, ursula felt that marketing communications should focus on the permanent collection. While the gallery"s image had improved with successful blockbuster shows like. Picasso, ursula knew she had to communicate all the gallery"s products, services and programs with limited human and financial resources. Ursula was aware that pierre th berge, the new. Director, expected the gallery to increase its public outreach by appealing to local visitors and their families to continue reaching record attendance levels.