ADM 4311 Lecture Notes - Lecture 10: Tim Hortons, Airline Alliance, Skyteam
5 Apr 2019
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> advantage: less risky and less expensive, bene cial for companies with a strong brand and a good reputation. > born-global rms - new technology companies are mini- multinationals very early. > maintaining facilities in a country of origin and the transfer of goods and services abroad for sale in foreign markets (harley. > cooley and cooley, ltd. (dental product for the world - niche market) > a business (licensor) in one country gives other domestic or foreign (owner) companies the right to use a patent, trademark, technology, production process or product in exchange for a payment fee or tax. > pepsi and coca-cola with bottling companies and distributors. > a parent organization (franchisor) grants other companies or individuals (franchisees) the right to use its brand name and to produce and sell its products or services. > a partnership between several companies that gives birth to a new entity. > e. g, fort hills: $ 17 billion oilsands project (see slides)
