ADM 2320 Lecture Notes - Lecture 1: User-Generated Content, Web 2.0
15 Apr 2018
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Document Summary
As managers, we need to know how to leverage their potential to achieve strategic advantage. Volume : data at scale (terabytes to petabytes of data) Variety : data in many forms (structured understand text, multimedia ) Velocity : data in motion (analysis of streaming data to enable decision within fractions of a second) Veracity : data uncertainty(managing the reliability and predictability of inherently imprecise data types) Allows you to understand relationships o your social network. Mapping and measuring of relationships and flows between people, groups, organizations computers, or other information or knowledge processing entities. The nodes in the network are the people and groups, whereas the links show relationships or flows between the nodes. Sna provides both visual and mathematical analyses of relationships. Web 2. 0 applications (contd. (is not social media) Read- write web while web 1. 0 is only read-only web. Marketing goal: relationship while web1. 0"s marketing goal is influence. Social media is part of we 2. 0.
