ADM 3313 Lecture Notes - Lecture 3: Google Analytics, Duct Tape, Zappos
26 Feb 2016
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Recommended start up process (not necessarily distinct and / or linear) Start venture or go back to step 1. List all hypotheses and underling assumptions related to possible success (problem, issue, gap, customer group, purchase behavior, etc. ) assumption o! Develop test methodologies for each hypotheses and o! Convos with people who know something about the industry, work in the industry. Test ads looking for currency*: facebook, linkedin, google o! * currency = cash, orders, email addresses, sign ups, click throughs, downloads etc. People don"t just give out email addresses o! Letters to clients to gauge follow up o! Lets build what the solution might look like and see how many people actually get it. Including as little as possible to see if there"s any interest in this thing. o! What are the most critical business model hypotheses you are trying to validate? (you can"t validate them all. ) You can"t validate all but you chose a few.
