Class Notes (808,560)
Canada (493,292)
Administration (2,629)
ADM3326 (43)
Lecture 5

ADM3326 Lecture 5: Pilsbury Notes.doc

1 Page
Unlock Document

University of Ottawa
Raluca Balan

Pilsbury I suggest a $3 million media and promotional budget and assume an ample budget (i.e., $500,000) for Canadian creative production above the $3 million. You do not have to calculate anything for production but this assumption allows you to know that Canadian sourced messages are possible. Since the case is situated for a presentation in February of 2007, assume a 12 month planning period of July 1 2007 to June 30 2008. The plan should be national in scope. You need to show how you get your total expenditures for each media and each promotional activity. For example, if you spend $100,000 on magazines, you need to show the price per insert x the number of insertions for each magazine. This is an easier calculation than others but you need to do this for each planned recommendation. For some types of media costs you need to go to Canadian Advertising Rates and Data (CARD) via the library to obtain data from CARDONLINE.CA. As noted in class, it appears you may be able to access all the data without having to go through the library subscription. Alternatively, you can get paper copies of CARD for 2007 at the library if you prefer. You may get information from the media digest manual (on doc-depot), from any of the media websites, or other media organizations (e.g., You may find incomplete information, so use good judgment to estimate based on existing data and reference where you get costs.
More Less

Related notes for ADM3326

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.