ADM 4328 Lecture Notes - Lecture 1: Global Marketing, Mcworld, Convenience Store

• School: University of Ottawa
• Department: Administration
• Course: ADM 4328
• Professor: Dennis Sakalauskas

Document Summary

Economics is the most affected area due to globalization. Politics - climate change and financial crisis is not bound by borders. Firms with key managers well networked internationally. Experience overseas, at least 1-year market research manager. Tell a marketing story, hired as a marketing consultant. Do(cid:374)"t need to answer in the order of the questions given. Design price promotion place physical environment process people productivity and quality. Psocial media opening a new store: (cid:272)ore do(cid:449)(cid:374)to(cid:449)(cid:374), sho(cid:449)s that (cid:449)e"re a serious (cid:271)ra(cid:374)d, high (cid:448)alue a(cid:374)d (cid:373)arketi(cid:374)g opportu(cid:374)ities convenience store, give out samples. Hofstede- studied over 90,000 people in 66 countries. What five things must you know before entering belgium. What would you tell the owner top 5 challenges. Must be successful at home first before goi(cid:374)g o(cid:448)erseas. Travelled there and liked eating there, doing it for his personal preference, not enough market research. Select a location, timeline, do market research for the first couple of months.