APA 2134 Lecture 8: DGD 8

• School: University of Ottawa
• Department: Human Kinetics
• Course: APA 2134
• Professor: N/ A

Document Summary

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. The process of designing and implementing activities for the production, pricing, promotion and distribution of a sport product to satisfy the needs or desires of consumers and to achieve the company"s goals. Marketing through sport use of sport as a vehicle for marketing for a non-sport based company. Marketing of sport refers to the practice of marketing as it occurs within a sport organization. High degree of consumer connection which is generated. Connection to emotions, building passion, and leveraging of impacts. A marketing strategy consists of the complete plan for the accomplishment of the organization"s mission and stated objectives. Referring to the emergence of digital, computerized or networked info and communication technologies. Geographic distance are able to transcend geographic boundaries. Speed of communication - immediacy, allows for users to access info.