APA 2134 Lecture Notes - Lecture 5: Content Analysis, Mass Media, Greenwashing
18 Aug 2016
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Example of er in the alpine ski industry. Example of csr and the right to play (play initiative) Howard bowen (1953) the social responsibilities of the businessman. Firms are part of a social institution that shape economic outcomes, and these firms must consider their social impact of business activity. Management"s priority should be making profit, but also need to consider the impact of their actions upon society. Social responsibility of a business is to make profits. Best way to organize an economy in a free-market is to make money. People can choose what to do (individual ethic) with their money. Act in a socially responsible way within the community. Pursue policies, make decisions and follow actions, which are desirable in terms of the objectives and value to society bowen. A company"s commitment to minimizing or eliminating any harmful effects and maximizing its long-run beneficial impact on society .
