APA 2180 Lecture Notes - Lecture 8: Laziness, Social Desirability Bias, Precoding
21 Jan 2019
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Document Summary
Standardized way of asking questions and recording answers. Advantages over an unstructured interview: enhances the accuracy and ease of data processing, reduce the chance of variation due to error on the part of the interviewer or emerging in the interview process. Disadvantages: interviewer effects (such as bias, interaction with interviewee, different interview contexts have their own advantages and disadvantages. Disadvantages: no explanation of questions, greater risk of missing data (no probing or supervision, needs to be short, less questions, less open questions, order effects may occur, not appropriate for certain respondents, designated respondent. Advantages over interviews and questionnaires: fairly accurate data about frequency or time spent on behaviours of interest and about sequencing of behaviours, good for getting data on sensitive matters. Disadvantages: more expensive than personal interviews, attrition: people may get tired of filling them in, details may not be recorded fully enough. Closed questions: present the respondent with a set of answers from which to choose.
